Jacquemus is a French fashion brand founded in 2009 by designer Simon Porte Jacquemus. Known for its minimalist aesthetic, bold colors, and playful yet chic designs, Jacquemus has gained widespread acclaim for its innovative approach to modern fashion. The brand is deeply inspired by Simon's upbringing in the South of France, often incorporating Mediterranean elements, like sun-soaked hues, natural textures, and effortless silhouettes. Jacquemus became renowned for its signature oversized straw hats, tiny bags, and laid-back yet sophisticated clothing.