In the evolving world of digital signage, businesses are increasingly turning to cloud-based solutions to streamline their operations and enhance customer experiences. Display Now, a popular platform for managing digital displays, has become a go-to solution for many companies looking to implement modern and efficient signage systems. However, when considering adopting such a platform, one of the most important factors that businesses need to evaluate is the pricing structure. Understanding the cost of Display Now and how it fits into your budget is crucial for making an informed decision. This article aims to demystify the pricing structure of Display Now and guide you toward selecting the best plan for your business’s needs.

What is Display Now?

Before diving into the details of pricing, let’s briefly cover what Display Now is and why it is so popular among businesses. Display Now is a cloud-based digital signage platform designed to enable businesses to create, manage, and deliver dynamic content to screens across multiple locations. The platform is known for its user-friendly interface, flexibility, and scalability, making it suitable for small businesses, large enterprises, and everything in between. Whether used for advertising, internal communications, or customer engagement, Display Now allows businesses to update content in real-time and monitor the performance of their digital signage network remotely.

Display Now Pricing Models: A Breakdown

Display Now Pricing offers a variety of pricing plans to cater to businesses of all sizes and requirements. To make the decision-making process easier, let's break down the different pricing tiers and explain the features included in each.

1. Free Trial

For businesses unsure about committing to a paid plan right away, Display Now offers a free trial that allows you to explore the platform’s core features. This is a great opportunity to test the platform and see if it aligns with your business needs without any financial commitment. Typically, free trials last for about 14-30 days and allow access to most of the features offered in paid plans, though with some limitations on the number of devices or screens you can connect.

Key Features of the Free Trial:

• Limited number of devices (usually 1 or 2).
• Access to basic content management and scheduling features.
• Ability to test content creation and updates.
• Basic customer support.

The free trial is perfect for businesses wanting to explore the user interface, design content, and see how well the system works in real-world settings before making a commitment.

2. Basic Plan

The Basic Plan is an affordable entry-level option, ideal for smaller businesses or those just starting with digital signage. This plan provides the essential features necessary to manage and deliver content on a small number of screens. While it may not include advanced functionalities, it is still a solid choice for businesses that need simple, effective signage without the complexity or added cost of premium features.

Key Features of the Basic Plan:

• Up to 5 connected devices/screens.
• Access to content scheduling and remote management.
• Pre-built templates for easy content creation.
• Limited analytics and performance tracking.
• Email support.

For small businesses or individual store owners, the Basic Plan is an excellent option for getting started with digital signage without overspending.

3. Pro Plan

The Pro Plan is designed for growing businesses that need additional features and flexibility. This plan includes more advanced tools for content creation, management, and analytics, along with the ability to connect more devices. Businesses that have several locations or require more complex signage setups will find this plan suitable for their needs.

Key Features of the Pro Plan:

• Up to 25 connected devices/screens.
• Advanced content scheduling, templates, and playlists.
• Integration with third-party applications and data sources (e.g., CRM, POS systems).
• Real-time content updates and management.
• Comprehensive analytics and performance reports.
• Phone and email support.

The Pro Plan is ideal for medium-sized businesses that need to manage content across multiple locations and devices. The integration capabilities and analytics features make it perfect for businesses that rely on data-driven decisions to optimize their digital signage efforts.

4. Enterprise Plan

For large enterprises or businesses that require extensive digital signage networks, the Enterprise Plan offers the most comprehensive set of features. This plan supports an unlimited number of devices, advanced integrations, and a high level of customization. Large corporations, retail chains, educational institutions, and hospitality businesses will find the Enterprise Plan offers the scalability and functionality needed for complex digital signage strategies.

Key Features of the Enterprise Plan:

• Unlimited devices/screens.
• Custom branding and design templates.
• Advanced content scheduling and targeting (based on location, time, etc.).
• API access for seamless integration with other business systems.
• High-level security features and multi-user access controls.
• Detailed analytics, reporting, and ROI tracking.
• 24/7 customer support with dedicated account managers.

The Enterprise Plan is ideal for businesses that require a high level of customization, multiple users managing different locations, and robust analytics to track performance across a large network of digital displays. Although this plan comes with a higher price tag, the investment can pay off in terms of efficiency and the ability to scale.

Additional Costs to Consider

While Display Now offers several pricing plans based on the number of devices and features, there may be additional costs that businesses should factor in when considering the total investment. These include:

1. Hardware Costs

Although Display Now is a cloud-based solution, businesses still need to invest in digital signage hardware, such as screens, media players, and mounts. Depending on your business requirements, the cost of these hardware components can vary significantly. The good news is that Display Now works with most standard displays and media players, which means you can choose hardware based on your budget and needs.

2. Software Add-Ons

Some advanced features in Display Now, such as certain integrations, custom branding options, and advanced analytics tools, may require add-ons or upgrades that are not included in the base plans. These additional tools are typically available for a monthly or annual fee, depending on the feature.

3. Training and Support

While basic support is included with all plans, businesses that need more personalized assistance or training might incur additional costs. Display Now offers training sessions, onboarding assistance, and priority customer support for higher-tier plans, but if you require specialized help, there may be extra charges.

4. Content Creation Services

For businesses that don’t have the in-house resources to create professional digital signage content, Display Now also offers content creation services. This can include custom-designed templates, videos, animations, and more. These services are typically priced separately and can add to the overall cost of using the platform.

How to Get the Best Value for Your Investment

When selecting a Display Now pricing plan, it’s important to evaluate your business's current and future needs to ensure that you get the best value. Here are some tips for maximizing your investment:

1. Start with a Free Trial

If you’re unsure which plan suits your needs, start with the free trial to test out the platform. This will give you a sense of the features available and allow you to assess the platform’s ease of use.

2. Assess Your Device Requirements

Consider how many devices you’ll need to connect and whether your business is likely to grow in the near future. If you plan to scale, the Pro or Enterprise Plan might offer better long-term value.

3. Factor in Content Creation Needs

If you don’t have the resources to create content in-house, consider the cost of content creation services or additional design tools. These expenses should be factored into your overall budget.

4. Look for Hidden Costs

Be sure to account for additional costs like hardware, software add-ons, and training services. These can add up quickly and should be considered when comparing pricing plans.

5. Consider Support Needs

If your business operates across multiple locations or requires hands-on assistance, opt for a plan that offers robust customer support, including phone or dedicated account management.

Understanding Display Now’s pricing structure is key to ensuring that your business gets the best value for its digital signage investment. With a range of plans designed to meet the needs of businesses of all sizes, from startups to large enterprises, Display Now offers a flexible and scalable solution that can grow with your business. By carefully assessing your content creation needs, hardware requirements, and support preferences, you can choose the plan that best aligns with your goals and budget.

Ultimately, Display Now provides an affordable and efficient way to leverage the power of digital signage, and by selecting the right pricing plan, your business can optimize its marketing, customer engagement, and operational strategies.