People ask this question to every big influencer what should they do? Which platform is good for them to run ads for their business? Writers also have provided answers to this question many times but not in the way people want.

You can have an amazing team, fantastic product, and outstanding capital but if your customers aren't aware of your business, there is no benefit of having all this. So, marketing is the number one thing you should take care of when it comes to new business or old struggling business trying to generate a good amount of sales and revenue.

Both Facebook and Google ads help you market your business products or services and monitor your campaigns for betterment. Both of these platforms have tremendous traffic, and millions of people use them on a daily basis. No matter which business industry you are in, you will get your targeted audience on both of these platforms.

In this article, I'm going to share which platform will be good for you and what you will get by using any specific platform. But before going deep into this topic, if you have good capital, then you should both of them and run your campaigns. Compare the results and choose the one from where you are getting a good number of leads, traffic, and sales.

Facebook Ads Services:

When talking about Facebook ads Services, you will create your account on Meta that will act as your ads manager/account. Once you create your ad account, there will be everything you gonna need to run your ads.One of the major benefits of using Facebook ads is you can use image-form ads, video ads, carousel ads, and text-form ads. All of these kinds of ads can be used on Facebook to attract your potential customers. Meta also bought an Instagram; you can run ads on both Facebook and Instagram at the same time in the same budget. If you are in an industry where you want to engage or interact with young people, then Instagram will be the best option for you.

Google Ads Services:

As you know about Facebook ads, let's discuss what Google ads are. In Google ads, what we do is bidding. We bid a price and gradually increase it to get better results. Our main focus is to bid more than our competitors to outrank them in the search engines. Keywords play an important role when running Google ads. Google shows our ad in search queries on the relevant searches whenever someone searches something close to our focused keyword. Google provides a complete dashboard from where you can easily monitor your campaigns and make changes in your strategies for better results.

Difference between Google Ads and Facebook Ads:

A true battle in the minds of new digital marketers and businesses is whether to use Facebook ads or Google ads because both of them have certain benefits and work on the same model of paid marketing where you pay a fraction of your capital to any of these platforms and in return, they show your ad to your desired audience for the sake of increasing your sales and revenue.

One of the major benefits of using Google PPC campaigns is that you only pay when someone clicks on your ad. There is another category called Google Guaranteed Ads in which you only pay after making a sale. Google shows you text-form ads on SERPs and on other partnered networks for promotional purposes.

On the other hand, when discussing Facebook ads, Facebook is a social media platform that most people use for entertainment purposes. You pay a specific amount to Meta and they show your ad to the audience on their timeline that have a similar or close interest to your products or services. Due to the increasing demand for Facebook ads, they are making consistent updates and changing the algorithms to create easiness for the advertisers. The new strategies and ever-green contact help the advertisers attract new customers to their pages and then convert them into sales and revenue by selling their products or services.

PPC Agency in UK:

You can choose a perfect PPC agency in the UK to grow your business online for the sake of making more sales. There are plenty of agencies, but you must know which one is best that can help you by working on your terms. There are some major factors that you should keep in mind, including your preferred platform, budget, desired results, demographics, and interests.

But let me make things easier for you. If you don't have time to search for the agency, I would suggest trying Smart Web Ranker. I have worked with them in the early days of my business and they have helped me a lot grow my sales via PPC and Facebook ads.