MarkNtel Advisors, a leading market research firm, has showed its latest study titled "Influencer Marketing Platform Market", offering a detailed industry overview and market perspective. This comprehensive research provides insights into the current state of the market, highlighting recent advancements and emerging trends.
The report combines in-depth quantitative analysis with qualitative analysis; it ranges from macro-overviews of the overall market size, industry chain, and market dynamics to micro details of segment markets. This, as a result, provides a thorough overview of the industry under study as well as a profound understanding of all of its important features.
Analysis and Insights into the Influencer Marketing Platform Market: 2024-2030
The Influencer Marketing Platform Market size is valued at around USD 14.18 billion in 2024 and is estimated to grow at a CAGR of about 38.1% during the forecast period, i.e., 2024-30.
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What are the primary factors driving the growth of the Influencer Marketing Platform market?
Global Influencer Marketing Platform Market Driver: Growing Inclination Towards AI-Based Influencer Marketing Platform to Support Market Growth
In recent years, there has been a rising shift of businesses large-scale organizations towards influencer platforms based on emerging technologies like Artificial Intelligence, Machine Learning, etc. According to the survey conducted by the Influencer Marketing Hub, in 2023, around 60% of companies across the Globe confirmed using AI Influencers. These technologically driven solutions help small large-scale corporations to facilitate their brand campaign optimize their content based on the consumer’s preference, giving positive outcomes to the companies. According to the Influencer Marketing hub, around 50% of organizations that used AI-based influencing solutions received positive results feedback from consumers. Additionally, these solutions help in streamlining the task automating the campaign process, which helps the organizations to minimize their operational expenses. Hence, enterprises across the Globe are increasingly seeking these AI-driven solutions.
Moreover, there is a surge in influencer fraud across the Globe. According to the statistics by KlugKlug, an influencer marketing company, around 58.5% of Instagram profiles of the influencers have spurious followers, and a few of the influencers are involved in fraudulent activities. Therefore, it becomes pivotal for organizations to seek solutions, such as AI-based Influencers AI-driven platforms that help them in analyzing potential influencing fraud risks and improve the authenticity of the brand campaign. Thus, the rising shift of large small enterprises towards AI solutions to boost efficiency and reach a large number of consumers is driving the Global Influencer Marketing Platform.
Influencer Marketing Platform Market Segmentation:
The Influencer Marketing Platform market is categorized in to different segments. Analyzing growth across these segments enables a comprehensive understanding of key growth areas within the industry. This segmentation provides valuable market insights, empowering stakeholders to make strategic decisions and identify primary market applications effectively.
By Offering
-Software
--Software, By Type
---Web-based
---Mobile-based
--Software, By Deployment Mode
---Cloud
---On-premises
-Services
--Professional Services
---Consulting
---Deployment Integration
---Support Maintenance
--Managed Services
By Application
-Search Discovery
-Campaign Management
-Analytics Reporting
-Content Creation
-Influencer Relationship Management
-Compliance Management
-Payment Processing
-Product Seeding
-Social Listening
-Others
By Marketing Type
-Thought Leadership Industry Expertise
-Content Marketing Distribution
-Event Promotion Attendance
-Product Launches Announcements
-Lead Generation Sales Enablement
-Employee Advocacy Brand Endorsement
-Others
- The Lead Generation Sales Establishment is predicted to account for the largest share of the Influencer Marketing Platform Market during 2024-30.
By End-Use Industry
-Retail E-Commerce
--Fashion Lifestyle
--Health Wellness
--Sports Fitness
--Food Beverages
--Others
-Travel Hospitality
-Media Entertainment
--Gaming
--Advertising Marketing Agencies and PR
--Others
-BFSI
-Automotive Transportation
-Education
-Healthcare Life Sciences
-Others
Geographical Analysis into the Influencer Marketing Platform Market:
- North America: US, Canada, Mexico
- Europe: Germany, The UK, France, Spain, Italy, Rest of Europe
- Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East Africa: UAE, Saudi Arabia, South Africa, Rest of MEA
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Competitive Landscape and Influencer Marketing Platform Market Share Analysis:
The competitive landscape of the Influencer Marketing Platform market includes comprehensive details about competitors. These details encompass company overviews, financial performance, revenue generation, market potential, investments in research and development, new market strategies, production facilities, strengths and weaknesses, product launches, ongoing trials, approvals, patents, product range, dominant applications, and technology life cycle.
The report features major players including:
Triller, Meltwater, IZEA, Impact.Com, Launchmetrics, Traackr, Aspire.Io, Creatoriq, Later, Grin, Sprout Social, Captiv8, LTK, Brandwatch, Bazaarvoice, and Others
Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.
Questions Addressed in this Study
- What factors are driving the Influencer Marketing Platform Market growth?
- How is the Influencer Marketing Platform Market expected to grow over the next five years?
- What are the key insights into the current trends in the Influencer Marketing Platform Market?
- What is the current size of the Influencer Marketing Platform Market, and how is it projected to change in the future?
- What is the future outlook for the Influencer Marketing Platform Market in terms of technological advancements and market expansion?
Why choose MarkNtel?
MarkNtel Advisors is a leading market research company, consulting, data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial varied client base, including multinational corporations, financial institutions, governments, individuals, among others.
Our specialization in niche industries emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing forecasting, trend analysis, among others, for 14.8 diverse industrial verticals.
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