It seems like everywhere you look, websites and apps are embracing dark mode. From social media feeds to email clients, more platforms are swapping bright white backgrounds for sleek, dark themes. But as a website owner—or even a web designer—you might be wondering: “Should I jump on the bandwagon and offer dark mode too? Or is it just a passing trend?”
In this article, we’ll explore the ins and outs of dark mode in web design. I’ll share some of the benefits, potential pitfalls, and a few real-world examples. We’ll also help you figure out whether dark mode makes sense for your site—or if it’s a trend better left to Instagram and Reddit.
What Exactly Is Dark Mode?
If you’re unfamiliar, dark mode is simply an alternate theme that uses dark backgrounds with light text, as opposed to the traditional light backgrounds with dark text. It reduces the amount of bright light coming from screens, which can be easier on the eyes—especially in low-light environments.
Many apps and websites now give users the option to switch between light and dark modes based on personal preference. And it’s not just aesthetics—there are some practical reasons why people love it.
Why Dark Mode Is Taking Over
So, why has dark mode become so popular in web design? Honestly, the reasons go beyond just looking cool. Here are some of the top drivers behind its rise:
1. It’s Easier on the Eyes (Sometimes)
Let’s face it—staring at a screen all day is exhausting. Bright, white backgrounds can contribute to eye strain, especially at night. Dark mode offers some relief by reducing the amount of blue light exposure, which helps users feel more comfortable when browsing in dim lighting.
Ever scrolled through your phone in bed with the lights off? You know that blinding flash of white light when you open an app that doesn’t support dark mode? Yeah—dark mode solves that.
2. It Saves Battery Life
For devices with OLED or AMOLED screens (like many smartphones and tablets), black pixels use less power than white ones. Dark mode can extend battery life, which makes it particularly appealing to users who are always on the go.
Sure, battery savings might seem small, but when your website offers dark mode, it signals to users that you care about their experience—and their device’s health too.
3. It’s Stylish and Modern
There’s no denying it—dark mode just looks slick. It’s minimalistic, elegant, and gives websites a sophisticated vibe. For brands that want to convey an image of modernity, dark mode can add an extra layer of visual appeal.
Some web designers even argue that dark mode allows certain design elements, like bright images or accent colors, to pop more effectively against dark backgrounds. This creates a striking aesthetic that feels both bold and contemporary.
The Downsides: When Dark Mode Can Backfire
As great as dark mode sounds, it isn’t a one-size-fits-all solution. In fact, there are a few situations where dark mode might do more harm than good for your website. Here are some things to keep in mind:
1. It’s Not Always Readable
One of the biggest challenges in dark-mode web design is ensuring readability. Light text on dark backgrounds can sometimes create a harsh contrast that strains the eyes, especially for users with visual impairments. Certain fonts may also lose their legibility when flipped to a dark theme.
This is where a talented web designer really shines—choosing the right fonts and adjusting line spacing to maintain readability, even in dark mode.
2. It Doesn’t Work for Every Brand
Dark mode has a cool, sleek vibe, but it doesn’t suit every brand. If your website’s personality is bright, playful, and energetic, forcing a dark mode might feel out of place. A children’s toy store, for example, might come across as strange or even off-brand with a dark, moody interface.
Similarly, websites that rely heavily on large bodies of text (like blogs or news sites) may want to tread carefully. While dark mode can work for small bursts of text, it’s not always ideal for long-form reading.
Should Your Website Offer Dark Mode?
Now comes the big question: Is dark mode right for your website? Here are a few things to consider when making your decision:
1. What’s Your Audience Like?
If your target audience is tech-savvy or spends a lot of time online, they’re likely to appreciate the option of dark mode. Developers, gamers, designers, and night owls are the types of users who love browsing in low-light conditions. On the other hand, if your website caters to a broader audience, light mode might be the safer default option.
You don’t need to make assumptions, though. If you’re not sure what your audience prefers, run a survey or A/B test. Or even better—offer both modes and let users choose for themselves!
2. What Kind of Content Do You Feature?
Websites that rely heavily on visuals—like photography portfolios, art galleries, or tech brands—often benefit from dark mode. Bright images and neon accents stand out beautifully against dark backgrounds. But if your website is text-heavy (like a blog or online magazine), you’ll need to tread carefully to avoid readability issues.
A good website designer will help you find that balance, perhaps tweaking the contrast or adjusting colors for optimal performance in both modes.
3. Do You Have the Right Design Resources?
Offering dark mode isn’t just about inverting colors—it requires thoughtful planning. You’ll need to ensure every element, from images to buttons to text, looks just as good in dark mode as it does in light mode.
This is where a skilled web designer comes in handy. They’ll make sure your color palette, typography, and user interface elements all translate seamlessly between themes. It’s not a “set it and forget it” kind of thing—getting dark mode right takes time and effort.
Examples of Dark Mode Done Right
Some websites and apps have absolutely nailed dark mode, providing inspiration for anyone considering it. Take Slack, for example. The messaging platform offers a beautiful dark mode that’s both sleek and functional, reducing eye strain for users working late into the night.
Apple’s website is another example. With carefully chosen fonts and sharp imagery, their dark mode highlights products in a way that feels both elegant and futuristic. These examples show how dark mode can enhance a brand’s image—when done thoughtfully.
Final Thoughts: To Go Dark or Not?
At the end of the day, whether or not your website should adopt dark mode depends on your audience, your brand identity, and your design resources. Dark mode can be a fantastic addition, especially if it aligns with your brand’s personality and improves the user experience. But it’s not a requirement for every website—sometimes, sticking with a clean, well-designed light mode is the better choice.
The key is to work with a web designer who understands the nuances of both modes and can ensure that your site looks stunning no matter how it’s viewed. Whether you go dark or stay light, thoughtful web design is what truly makes the difference.
