Technology today is not just advancing, it is accelerating. And nowhere has this been more evident than in the seemingly overnight adoption of ChatGPT, a Large Language Model (LLM) that can answer complex queries in a matter of seconds. LLMs are a game changer in the world of artificial intelligence, as well as marketing. Marketers are finding immense value in using advanced Natural Language Processing (NLP) techniques for a myriad of applications. But what is it, really? And how can marketers use this technology?
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