IMARC Group has recently released a new research study titled “AI in Social Media Market Report by Component (Solution, Services), Technology (Machine Learning and Deep Learning, Natural Language Processing (NLP)), Enterprise Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises), Application (Sales and Marketing, Customer Experience Management, Predictive Risk Assessment), End User (Retail and E-commerce, Banking, Financial Services and Insurance (BFSI), Education, Public Utilities, and Others), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
The global AI in social media market size reached USD 2,050.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 18,293.7 Million by 2033, exhibiting a growth rate (CAGR) of 26.15% during 2025-2033.
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AI in Social Media Market Trends
The AI in social media market is poised for significant growth. It is adapting to the evolving needs of users and brands. In 2023, the demand for personalized content is reshaping social media. AI algorithms now curate user feeds. By 2024, automation in content creation will transform the landscape. Brands will produce high-quality content efficiently and engage audiences.
Furthermore, the need for better analytics will rise. Brands will seek AI tools for data-driven decisions and strategy optimization. As these trends merge, the market will expand rapidly. It highlights the need for innovation and adaptability. Companies using AI to boost engagement and streamline processes will thrive.
Market Dynamics 1: Boosting Engagement with Personalization
AI is transforming social media by making experiences more personalized. Users now expect content that matches their preferences. AI algorithms select and recommend posts, ads, and interactions. By 2024, such personalization will be standard on major platforms, boosting satisfaction and retention. These algorithms analyze behavior and interests to offer tailored content, keeping users engaged.
This approach also makes ads more effective by targeting specific groups. Seeing this potential, businesses will likely invest more in AI, leading to better algorithms and tools. This will make social media interactions even more personalized. Ultimately, we can expect a livelier and connected social media environment.
Market Dynamics 2: AI in Content Creation and Curation
AI is revolutionizing content creation on social media. It helps brands and influencers produce more content efficiently. As demand for engaging content grows, AI tools are stepping in. These tools automate tasks like writing captions, creating images, and even making videos. By 2024, marketers and social media managers are expected to widely adopt these AI tools.
They will streamline their work and focus on strategy. These tools use natural language processing and computer vision to spot trends. They create content that matches user interests and current events. AI also helps find relevant content online, offering a tailored stream of material. This saves time and improves quality. As brands adopt AI solutions, the competitive landscape will change. Those using AI effectively will have a significant advantage.
Market Dynamics 3: Enhanced Brand Insights through AI
AI is transforming how brands analyze their social media performance. By 2024, demand for AI analytics tools is set to grow. These tools offer insights into user behavior, engagement, and campaign success. They use machine learning to analyze data, spotting trends hard to find manually. Brands can then adjust their strategies, improve content, and better target audiences.
This leads to more effective marketing. AI also allows brands to monitor social media in real time. They can quickly respond to feedback, trends, or crises. As data-driven decisions become more valued, reliance on AI will increase. This helps brands stay competitive and adapt to social media changes. It leads to more impactful campaigns, boosting engagement and conversion rates.
AI in Social Media Market Report Segmentation:
By Component:
- Solution
- Software Tools
- Platforms
- Services
- Support and Maintenance
- System Integration
- Training
The market is divided into solutions and services. Solutions are software tools and platforms. Services are support, maintenance, system integration, and training.
By Technology:
- Machine Learning and Deep Learning
- Natural Language Processing (NLP)
The analysis focused on key technologies: machine learning, deep learning, and natural language processing (NLP). Machine learning and deep learning have the largest market share.
By Application:
- Sales and Marketing
- Customer Experience Management
- Predictive Risk Assessment
There are three app categories: sales and marketing, customer experience management, and predictive risk assessment.
By End User:
- Retail and E-commerce
- Banking, Financial Services and Insurance (BFSI)
- Education
- Public Utilities
- Others
The end users include retail, e-commerce, insurance (BFSI), education, and public utilities.
Regional Markets:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
The report analyzes major markets: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America has the largest market share.
Competitive Landscape with Key Players:
The competitive landscape of the ai in social media market size has been studied in the report with the detailed profiles of the key players operating in the market.
Some of These Key Players Include:
- Amazon Web Services Inc
- Converseon Inc
- Hootsuite Inc
- Khoros LLC
- Meltwater
- NetBase Quid Inc
- Sprinklr Inc.
- Sprout Social Inc
- Unmetric
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Key Highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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