Digital Video Advertising Market Set to Reach USD 35.19 Billion by 2031, Growing at a Robust CAGR of 16.33%

The global Digital Video Advertising Market is on a significant growth trajectory. According to a new market report by Straits Research, the market size, which was valued at USD 9.02 billion in 2022, is projected to reach USD 35.19 billion by 2031, with a CAGR of 16.33% over the forecast period from 2023 to 2031.

Market Definition

Digital Video Advertising refers to promotional content displayed in the form of videos across various digital platforms, including websites, social media, mobile applications, and connected TV services. These advertisements can take various forms such as pre-roll, mid-roll, post-roll, in-banner video ads, and native video ads. This medium leverages video content’s engaging nature to capture viewer attention, drive brand awareness, and improve conversion rates.

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Market Trends and Insights

The rapid growth in the Digital Video Advertising Market is driven by several emerging trends and technological advancements:

1. Increased Mobile Video Consumption: With the widespread adoption of smartphones and high-speed internet, mobile devices have become a dominant platform for video content consumption. Mobile video ads are highly effective in reaching younger, mobile-savvy demographics.

2. Rise of Connected TV (CTV) and Over-the-Top (OTT) Platforms: Streaming services such as Netflix, Hulu, Disney+, and YouTube have gained immense popularity, providing advertisers with new avenues to deliver targeted video ads. The growing preference for on-demand video content is fueling investments in CTV and OTT advertising.

3. Programmatic Advertising: Automation in ad buying and real-time bidding through programmatic platforms has streamlined the delivery of personalized video ads, increasing efficiency and effectiveness.

4. AI and Data Analytics Integration: Advanced data analytics and Artificial Intelligence (AI) are being used to optimize ad placements, targeting, and measurement, ensuring higher returns on investment (ROI) for marketers.

5. Interactive and Shoppable Video Ads: Interactive video formats that allow users to engage with content, such as clickable links and shoppable tags, are enhancing user experience and enabling direct purchases from ads.

6. Growing Popularity of Short-Form Content: Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized video advertising by promoting short-form, snackable content that captures attention quickly and effectively.

For more details: https://straitsresearch.com/report/digital-video-advertising-market/segmentation

Key Opportunities in the Market

The surge in digital transformation and the growing shift towards online advertising present vast opportunities for stakeholders in the Digital Video Advertising Market. Businesses are recognizing the potential of digital video to build strong emotional connections with their audiences. Innovations in augmented reality (AR) and virtual reality (VR) are expected to open new avenues for immersive video ads.

Market Segmentations

The Digital Video Advertising Market can be segmented by Product and Industry Vertical:

By Product:

1. Desktop

2. Mobile

The mobile segment is anticipated to witness the highest growth due to the increasing use of smartphones for video content consumption. Brands are leveraging mobile video ads to target on-the-go consumers more effectively.

By Industry Vertical:

1. Retail

2. Automotive

3. Financial Services

4. Telecom

5. Consumer Goods and Electronics

The retail and consumer goods sectors are leading adopters of digital video advertising, using it to drive product launches, seasonal promotions, and customer engagement.

Detailed Table of Content of Digital Video Advertising Market report: @ https://straitsresearch.com/report/digital-video-advertising-market/toc

Leading Players in the Digital Video Advertising Market

The market is characterized by the presence of key players focusing on innovation and strategic partnerships to enhance their market presence. The following companies are major players in the Digital Video Advertising Market:

1. Conversant LLC

2. Longtail Ad Solutions, Inc.

3. Tremor International Ltd.

4. Verizon Media

5. Viant Technology LLC

These companies are actively investing in new technologies, such as AI, programmatic ad platforms, and interactive video solutions, to gain a competitive edge.Why This Market Matters

As digital media consumption continues to skyrocket, businesses are allocating higher budgets to digital video advertising to remain competitive and relevant. Video advertising offers unique advantages, such as higher engagement, better recall rates, and the ability to deliver complex messages in an easily digestible format.

Advertisers are recognizing the need to adapt to changing consumer behaviors, where digital screens dominate over traditional media. The ability to measure and optimize campaigns

in real-time gives digital video advertising a distinct advantage over traditional TV advertising.

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About Straits Research

Straits Research is a leading provider of business intelligence and market research, specializing in delivering actionable insights and strategic recommendations through comprehensive reports. With a focus on delivering high-quality analytics, Straits Research helps businesses across industries make informed decisions and stay ahead of market trends.

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