The Secret Sauce: Why MENA's Food Truck Industry is Heating Up

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The MENA Food Truck market was valued at USD 461.26 Million in 2022 and is expected to grow at a strong CAGR of around 8.84% during the forecast period (2023-2030)

According to a new report by Univdatos Market Insights, The MENA Food Truck market was valued at USD 461.26 Million in 2022 and is expected to grow at a strong CAGR of around 8.84% during the forecast period (2023-2030) owing to surge in demand for food trucks and growing popularity of food trucks among commercial restaurants. Adding to this, increase in the number of quick service restaurants (QSR). As per the study of secondary, almost 40 percent of foodservice establishments in the Gulf Cooperation Council region are quick service or fast-food restaurants.

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Moreover, high tourist traffic in the region and the sizable population under 24 years old, characterized by adventurous tastes and social media influence, drives the popularity of food trucks and fosters a culture of culinary exploration.

The report suggests that Food Truck resources in the MENA region had a significant impact on the Food Truck industry in the MENA region.

Some of how this impact has been felt include:

Cost of starting a food truck business in Dubai: AED 35,000 would be an approximate cost for a decent food truck. Additionally, rental costs range between AED 15,000 and AED 25,000 per month depending on your location. On the other hand, you must take into account all the costs of their approvals and the costs of the business license of your food truck in Dubai.

Cost of starting a food truck business in Dubai: Cost Around SR. 145,000. Regular maintenance takes about SR. 5,000 to SR. 6,000 a year.

Cost of starting a food truck business in Oman: Normally, licenses for food carts in Egypt range anywhere between EGP 5,000 and EGP 20,000—a number that discourages a lot of young people from trying their hand at the often lucrative venture.

Apart from this, in recent years, several governments in the MENA and North Africa have implemented policies and provided funding support to enhance the growth of the Food Truck industry. 

Some examples include:

Laws start food truck business in Dubai is obtaining the necessary licenses and permits:

Department of Economic Development (DED)

Dubai Municipality

Hazard Analysis Critical Control Point (HACCP)

Roads and Transport Authority (RTA)

Securing HACCP Approval

To ensure safety and hygiene, the food truck and its kitchen must receive approval from the relevant authorities. Hazard Analysis Critical Control Point (HACCP) certification is required in two key areas:

Kitchen Layout: This approval covers the comprehensive arrangement of your kitchen within the food truck. Elements such as the kitchen setup, serving counter, waste management system, and cooking equipment must meet HACCP standards.

Truck Design Blueprint: Beyond just the kitchen, this certification encompasses the overall design of the food truck. It includes provisions for electricity, truck specifications, safety measures, and other crucial aspects.

Federal law on food safety

In January 2016, the late H. H. Sheikh Khalifa bin Zayed Al Nahyan approved the Federal Law No. 10 of 2015 on Food Safety (PDF, 250 KB). The law imposes standards and regulations for maintaining the safety and quality of food and ensuring the protection of public health and consumers. The law imposes strict penalties on those found to be endangering food safety across the UAE.

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Conclusion

In conclusion, the food truck phenomenon in the MENA region is much more than a passing trend—it's a cultural and culinary revolution. From reinventing traditional dishes to embracing global influences, these mobile kitchens have captured the hearts and taste buds of a diverse audience. As food trucks become integral to the culinary landscape, they are not just serving meals; they are delivering an immersive and dynamic dining experience that reflects the rich tapestry of flavors found in the MENA region.

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