Kefir is a fermented drink with low alcohol content, acidic and bubbly from the fermentation carbonation of kefir grains with milk or water. Its origin traces back to the Balkans, in Eastern Europe, and the Caucasus, and, over time, its consumption has expanded to other parts of the world due to its health-giving properties. Kefir varies from other fermented products because of the specific property of its starter: The kefir grains. Kefir grains range in size from 1 to 4 cm in length and look like small cauliflower florets in shape (irregular and lobed-shaped) and color (from white to light yellow).
This gelatinous and slimy structure is comprised of a natural matrix of exopolysaccharides (EPS) kefiran and proteins in which lactic acid bacteria (LAB), yeasts, and acetic acid bacteria (AAB) co-exist in symbiotic connection.
Key Players Covered in the Kefir Market are:
Nourish Kefir (UK), Maple Hill Creamery (USA), Blue Hill Farm (USA), Wallaby Yogurt Company (USA), Evolve Kefir (Australia), Biotiful Dairy Ltd. (UK), Origin Earth (New Zealand), Green Valley Organics (USA), Altima Health Products (USA), Moringa Milk Kefir (USA), Happy Gut Pro (Canada), Yeo Valley (UK) and Other Active Players.
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Kefir Market Trend Analysis
The maintenance of overall health and immunity is significantly influenced by the human gut microbiota. This knowledge has had a big impact on how consumers behave and on the trends in the kefir market. Billions of microbes help with digestion, absorption of nutrients, production of vitamins, and regulation of the immune system in the digestive tract. The immune system is modulated and defended against pathogens by gut microbiota. It aids in preserving the integrity of the gut barrier to avoid inflammation and infection.
Kefir's Rising Popularity
In recent years, numerous studies on the putative health values of kefir as a natural beverage with probiotic microorganisms and functional organic substances have been reported. According to the Food and Agriculture Organization of the United Nations (FAO) and World Health Organization (WHO), probiotics refer to live microorganisms that, when applied in sufficient amounts, bestow a health benefit to the host.
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Segmentation of The Kefir Market:
By Type
- Milk Kefir
- Water Kefir
- Coconut Milk Kefir
- Non-Dairy Milk Kefir
By Nature
- Organic
- Conventional
By Source
- Animal-Based
- Plant-Based
By Flavour
- Flavour
- Unflavoured
By Application
- Food and Beverage
- Dietary Supplements
- Cosmetics and Personal Care
- Pharmaceuticals
By Packaging
- Bottles
- Cartons
- Cans
- Pouches
By Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Convenience Stores
- E-commerce
By Region
- North America (U.S., Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
- Middle East Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
Kefir Market Regional Insights:
Europe is at the forefront of the kefir market, with significant consumption in Russia, Poland, and Germany. Poland is the second-largest producer among these countries and is a significant exporter to other European nations, showcasing strong production and export capabilities.
Objectives Of The Study:
- To forecast the size of the market segments concerning 4 main regions, namely, North America, Europe, Asia Pacific (APAC)
- To provide detailed information regarding the major factors influencing the growth of the Kefir Market (drivers, restraints, opportunities, and challenges)
- To analyze each submarket concerning individual growth trends, prospects, and contributions to the total market
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(1) A complete section of the Global Kefir Market report is dedicated for market dynamics, which include influence factors, market drivers, challenges, opportunities, and trends.
(2) Another broad section of the research study is reserved for regional analysis of the Global Kefir Market where important regions and countries are assessed for their growth potential, consumption, market share, and other vital factors indicating their market growth.
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(5) Readers are provided with findings and conclusion of the research study provided in the Global Kefir Market report.
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