The Weeknd’s Top Merch Collaborations You Should Know About

In this article, we’ll explore The Weeknd’s top merch collaborations, dive into the stories behind them, and highlight why these collaborations are so important for his brand and for fashion enthusiasts. If you’re looking to elevate your style with The Weeknd merch, this guide will give you the lowdown on the best collections you should know about.

Before we jump into the specific collaborations, it’s important to understand why The Weeknd merch collaborations are so significant. These partnerships not only allow fans to purchase high-quality, exclusive merchandise, but they also create unique, limited-edition designs that merge The Weeknd’s musical identity with the fashion world.

Collaborations with high-end brands and streetwear labels often result in:

Unique Designs: Exclusive merch pieces often feature artwork and themes from The Weeknd’s albums, giving fans a rare piece of his creative vision.
High-Quality Fashion: These collaborations are designed with premium materials and craftsmanship, ensuring that The Weeknd merch doesn’t just look good, but feels great too.
Cultural Impact: Each collaboration is a moment in pop culture, bridging the gap between music, art, and fashion.

With that in mind, let’s take a closer look at some of The Weeknd’s most iconic merch collaborations.

1. The Weeknd x HM Collection: A Global Fashion Moment

One of the most talked-about The Weeknd merch collaborations came in 2017 when The Weeknd teamed up with the Swedish retailer HM to create a collection of clothing that reflected his personal style. The collaboration was highly anticipated, thanks to HM’s reach and The Weeknd’s immense popularity at the time.

Key Features of the Collaboration:

Streetwear Vibes: The collection had a distinctly streetwear aesthetic, featuring oversized tees, sweatshirts, and jackets. One of the most notable items was the The Weeknd hoodie, which became an instant hit for its simplicity and comfort.
Affordable Style: While many of The Weeknd’s merch collaborations are high-end, this partnership with HM made his style more accessible to fans around the world. The pieces were reasonably priced, allowing fans of all ages to rock The Weeknd merch without breaking the bank.
Subtle Branding: The collection was minimalist, with subtle branding like XO logos and simple typography. This allowed fans to wear the merch as part of their everyday wardrobe without it feeling too "in-your-face."

This collaboration was a major success, combining The Weeknd’s star power with HM’s global reach, and it remains one of the most iconic partnerships in fashion history.

2. The Weeknd x Puma: Elevating Streetwear

Another standout collaboration in The Weeknd’s merch portfolio is his ongoing partnership with Puma. First announced in 2016, The Weeknd x Puma created a line of footwear, activewear, and accessories that elevated streetwear with a more polished, fashion-forward approach.

Key Features of the Collaboration:

Puma XO Collection: The Puma XO collection is known for its sleek, high-fashion designs, mixing The Weeknd’s urban edge with Puma’s sportswear heritage. Items from this collection included sneakers, sweatshirts, and jackets—all featuring The Weeknd’s signature aesthetic.
The Weeknd Hoodie Outerwear: The hoodies and jackets in the Puma XO collection were highly coveted, often featuring bold XO logos, a nod to The Weeknd’s brand. The designs were comfortable yet fashion-forward, offering a perfect blend of style and function for colder months.
Footwear: The collaboration also saw the release of The Weeknd x Puma sneakers, which became major fashion statements. The shoes combined sleek design with comfort, making them a top choice for fans who wanted to wear The Weeknd merch on their feet.

This collaboration solidified The Weeknd’s place in the fashion world, showing that he could bring his unique style to a global sportswear brand without sacrificing his artistic identity.

3. The Weeknd x Balenciaga: Luxury Meets Music

In 2021, The Weeknd shocked fans with a high-fashion collaboration with the iconic luxury brand Balenciaga. The partnership, which took the fashion world by storm, combined The Weeknd’s signature dark, moody aesthetic with Balenciaga’s high-end, avant-garde style.

Key Features of the Collaboration:

High-End Merch: The Balenciaga x The Weeknd collection featured luxury merch pieces, including oversized hoodies, t-shirts, and hats. The designs were edgy and bold, often featuring graphic images and text from The Weeknd’s After Hours album.
Exclusive Merch: The collection was available in limited quantities, making each piece a coveted item for fans and fashion collectors alike. The The Weeknd hoodie from this collaboration, in particular, became an instant statement piece.
Cultural Impact: This collaboration was not just a merch drop; it was a cultural moment, blending high fashion with music in a way that had never been done before. Balenciaga’s unique take on The Weeknd merch added an element of exclusivity and luxury that attracted fashion insiders and fans alike.

The The Weeknd x Balenciaga collaboration proved that his influence goes beyond pop music and into the realm of high-end fashion, making it one of the most notable partnerships in recent years.

4. The Weeknd x XO: A Legacy of Merchandise

While not a traditional “collaboration” with an external brand, The Weeknd’s own XO brand has produced some of the most iconic The Weeknd merch pieces, including t-shirts, hoodies, and hats, all of which feature his signature XO logo.

Key Features of XO Merch:

Iconic Logo: The XO logo is one of the most recognizable symbols in The Weeknd’s merch line. It represents his unique identity as an artist and serves as a badge of loyalty for fans who love his music.
The Weeknd Hoodie: One of the most sought-after items in the XO collection is the The Weeknd hoodie, which often features a bold XO logo on the chest or back. These hoodies are made from high-quality cotton or fleece, offering both comfort and style.
Timeless Designs: XO merch is known for its timeless, minimalist designs. Fans of The Weeknd love the understated yet stylish look of XO t-shirts and hoodies, which can easily be incorporated into everyday outfits.

The XO line has grown into its own fashion statement over the years, making The Weeknd merch a staple for fans who want to wear his legacy.

Where to Shop for The Weeknd Merch

If you’re looking to get your hands on some of The Weeknd’s most popular merch collaborations, there are several places to check out:

The Weeknd Shop (Official Website): The best place to find the latest exclusive drops and classic pieces from The Weeknd merch is his official store. Here, you’ll find everything from The Weeknd hoodie designs to limited-edition collaborations.
Puma and Balenciaga Websites: For items from his partnerships with Puma and Balenciaga, check out their official websites. These collections often sell out quickly, so be sure to keep an eye out for restocks or new releases.
Concert Merch Stands: If you’re attending a The Weeknd concert, be sure to visit the merch stands for exclusive, event-specific pieces that can’t be found anywhere else.

Conclusion

The Weeknd merch collaborations have become a cornerstone of his brand, offering fans a unique way to express their love for his music and style. From his partnership with HM, which made his look accessible to all, to his luxurious collaboration with Balenciaga, The Weeknd’s merch collections reflect his ability to blend music with fashion in innovative and exciting ways.

Whether you’re after a The Weeknd hoodie, a limited-edition sneaker, or exclusive The Weeknd merch from one of his high-profile collaborations, these pieces are more than just clothing—they’re a way to connect with his music and his legacy. Keep an eye out for future drops, as The Weeknd continues to redefine what it means to be a fashion icon in the music industry.