That is, bratgenerator. com the biggest brat moments of 2024 weren’t about being mean or spoiled (per the traditional definition of the word) but about embracing a kind of unpracticed verve we could all use a little more of. Suffice it to say I had a blast listening straight through the entire LP and deciding which zodiac sign corresponds to which song. Charli herself is a Leo, which makes her "Club Classics." Keep scrolling to find out your own assignment. The Brat Pack was left for dead on the night I named them in 1985. And so, when a young girl of about sixteen approached him with a pen and slip of paper, asking him for an autograph, Rohner looked immediately at his more famous friends with a skeptical grin. I know one of them did." But the girl looked back at Rohner with that special look, the puppy-dog gaze of a groupie who has finally come face-to-face with her fantasy.
But that’s precisely what happened when Charli XCX released her sixth album, "Brat" in June. Even if you’ve got no idea who Charli XCX is, you might recognize the slime green color, distorted font, and minimalist design. Beyond the ubiquity of the songs themselves, especially on TikTok, the album’s lime green cover and sans serif font have become instantly iconic, so thoroughly meme-ified that even the New York City MTA has gotten in on the joke. But though you might be tempted to assume that Charli just kinda opened up MS Paint and slapped the album art together in 30 seconds (which, to be clear, we would support), the inspirations behind it were a little more complex than that. In a world where visual perfection is often equated with success, Charli XCX reminds us that sometimes, it’s the flaws and imperfections that make something truly memorable. The "Brat" album cover is not just a piece of art—it’s a marketing masterstroke.
Then the day before the record came out, I left her a voice note. [Lorde] replied straight away and was like, ‘Oh, my God, I had no idea you felt this way. I’m so sorry.’ And then was like, ‘You know, maybe I should be on a version of the song.’ I didn’t even ask her. Despite Crash being Charli’s open bid for mainstream approval, it turned out her "no compromise" record brat would be far more successful commercially.
The "brat generator" experience is an unusual combination of a loosely defined concept album and a virtuoso social-media marketing campaign, which could be anathema to some old-school music purists but is actually a huge expansion of the artist’s palette. For her skill in juggling all of these disciplines, Charli xcx is Variety’s Hitmaker of the Year. "Where the actual first idea of doing a text cover came from was to save money," Charli said in the interview. "I was like, ‘This album is not going to appeal to a lot of people.’ I was like ‘I think I will do a press shoot and maybe save on the album cover,’" she added.
