Plus, she’s really enjoyed watching her fans writing think pieces about the cover and the marketing of the project. "Where the actual first idea of doing a text cover came from was to save money," Charli told Apple Music’s Zane Lowe by way of explaining how the lime green blurry imagery came to be. That all changed with the release of "Brat," her most recent album. In the ever-evolving world of pop, where artists are constantly trying to stand out, Charli XCX has always managed to forge her own path.

Strauss credits the virality of brat green to being "symbolic of the whole tone of the album." As she further elaborates, "being brat can mean so many things. At its core it’s bold, it’s a little messy, but there’s something about it that’s quite chic and I want to hang it on my wall." Like so many of us, now all O’Connor sees is brat green. "I’ll be on a hike and think ‘oop not these trees giving brat,’" he says. "It’s ultimately become the color of internet brain rot, which I think is beautiful." From Charli’s personal point of view, brat green is "eye-catching in all the wrong ways" and that’s exactly what she loves about it.

It managed a mention in nearly every St. Elmo’s Fire-related story that year; I saw the phrase inserted in dozens of headlines, profiles and reviews. I heard he was at the party for Madonna the other night, Sunday or Monday," Estevez said. Estevez wandered around the club, and Nelson went to the dance floor, where the tune of the moment was "ABC," by the Jackson Five. Nelson walked up to one of the loudspeakers and started dancing directly in front of it. But no one was dancing with him, and it was too dark for anyone to notice that there was a movie star dancing with a loudspeaker. So after a few minutes, the anonymity appeared to be too much for him; he sat down with a dejected look and started complaining about what a horrible club it was.

Designer Brent David Freaney is sharing the inspiration behind Charli XCX's viral cover art for her celebrated breakthrough album, brat generator.com – and the months-long process it took to perfect it. The rapidly growing "brat" discourse even moved from social media to mainstream political discussion. Her full-length remix album, "Brat and it’s completely different but also still brat," debuted on Oct. 11.

As she’s led down a long, low-ceiling hallway and hurried into her designated green room, her stiletto-heeled boots clack loudly on the concrete floor. As part of your account, you’ll receive occasional updates and offers from New York, which you can opt out of anytime. And this is why Estevez’s best friend, Tom Cruise, is so hot these days—and why he can afford to be perhaps the biggest brat generator of all, at least insofar as the movie industry is concerned. He broke out of the pack with Risky Business and can now command not only a colossal salary but such perks as casting approval and script consultation, things bigger stars couldn’t dream of getting a decade ago.