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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

This makes it a bit harder to clean, as you cannot submerge it, but you can easily wash the silicone cap. Testers reported that the long handle makes the Magic Wand comfortable to hold for long periods of time without hand cramping or numbness. The switch sits high enough on the handle that testers were unlikely to switch it off accidentally during use (which was an issue with some of the smaller rechargeable models).

Conversely, some of our transmasculine sources expressed a preference for air-suction or mini stroker toys that can be penetrated over traditional clitoral vibrators. The best-selling is Nymph because of its versatility and unique movements. Nymph features a round, wand-style head perfect for delivering broad external stimulation and rotating, moving to massage the nipples, clitoris or perineum. SVAKOM vibrators are available in a range of designs to stimulate pleasure zones for adults of any gender, sexual orientation and experience level.

She also advises against any products that include a numbing agent in it. The Eva is marketed as a couples’ vibrator, since it can securely stay in place during intercourse. While customers note that getting the hang of using it with a partner may take some trial and error, they rave about the power this option packs for its size, particularly at the highest of its three settings. Like the Pom, the Dame Eva is also designed with medical-grade silicone and comes with a travel setting for discreet portability. Its battery life may not be as long as some of the other picks on this list, and there aren’t a ton of customizable settings—but if you’re looking for simplicity and high-intensity vibration, you’ll love the Eva. The Pom is designed with a ridge to provide targeted clitoral stimulation, but its wide base also lends itself well to sensations across the vulva.

Sadly, a lot of men still feel shame or stigma surrounding bringing sex toys into the bedroom, and thus are less likely to use them compared to other genders. Justin Lehmiller, PhD, a Research Fellow at The Kinsey Institute, conducted a survey that found just 23.6% of men used a toy while masturbating, compared to 65.7% of non-binary people and 52.9% of women. There are thousands of anal toys available in all sizes, shapes, colors, and textures. This category includes everything from anal beads to butt plugs to prostate massagers. "If you’re buying a butt toy, it should always have a flared base that is at least as wide as the largest part of the bulb or beads," says Alicia Sinclair, a sex educator and founder of B-Vibe. Whether it's a high-quality cock ring, butt plug, anal beads, prostate massager, or vibrator, a sex toy can inject variety and a little excitement in the bedroom.

This toy is an excellent option for those who are fans of the Magic Wand Original and wish to upgrade to a silicone head and more vibration settings but don’t mind keeping the cord. The Plus version typically costs only $10 more than the Original model. Autistic activist Ruby Stone emphasized in our interview that sensory-processing issues can cause certain sounds, textures, or other stimuli to feel extremely unpleasant.

Rachel Maines argued that medical practitioners of the time utilized technology to induce a "hysterical paroxysm" in their female hysteria patients. However, this claim has been critiqued by academic researchers who have examined the primary sources from Maines’ book and found no evidence that physicians ever used electromechanical vibrators for such purposes. We turn to Renaissance Italy, where olisbos became diletto, from the Italian word for delight or pleasure. The first reference to the modern-day horse dildo originates in Pietro Aretino’s Dialogues 22, often considered the first literary pornography and Aretino the "father" of pornography.

Some vibrators are designed more for external clitoral stimulation (like the famous Hitachi Magic Wand), while others are specifically curved to target the G-spot—more on those in the next section. Because the adult toys industry is more vulnerable to fraud and chargebacks, it’s considered high-risk by banks and payment processing companies. This can make obtaining merchant services a frustrating process, from dealing with unnecessary fees to being denied service altogether. To process credit cards and online transactions so you can be properly compensated for providing your sex toy products, you’ll need to find a payment processor that supports selling adult products and services.

Bianca was formerly managing editor of a Kinsey Institute blog and has presented academic research on transgender-youth health advocacy and menstrual biohacking. She/they are passionate about normalizing healthy discussions of sexuality in everyday life. In an earlier version of this guide, we named the CalExotics Silver Bullet as our budget pick. Subsequently we concluded that the pricier but cordless Satisfyer Purple Pleasure offered stronger vibrations, was made of better-quality materials, and was more aesthetically pleasing.

Suction toys concentrate vibrations and pulses of air that feel similar to oral sex in a small round cup that fits around the clitoris. There are now a huge number of suction toys on the market, but Womanizer did it first, and it is still considered by many to be the best of the bunch. The Womanizer Premium has 12 intensity levels that you can manually toggle between, as well as an autopilot mode that cycles through the various levels if you’d rather just turn it on and go. You can barely hear it once it’s under the covers, and it only starts working when it touches skin, which is a nice detail. Plus, it’s completely waterproof, making it easy to clean, not to mention great for those who like to take their toys into the tub.