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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

We loved its simple, utilitarian design and powerful vibrations (with three intensity modes), as well as its relatively affordable price. Unfortunately, two long-term testers encountered issues with the toy’s lithium-ion battery bricking within or just after the one-year warranty period, particularly if they didn’t keep it consistently charged. Like the Shegasm 5 Star Rabbit we like, the Inya Sonnet provides dual stimulation, offering both clitoral suction and internal vibration. At $55, it’s half the price as the Shegasm model, although it lacks the thumping mechanism that makes the 5 Star Rabbit a standout.

Using a lubricant can increase your enjoyment during solo or partner play, but not all types are created equally. "You can't go wrong with water-based lubricant, because it's kind of like the jack-of-all-trades lube and it's compatible with all your toys," says Engle. It features four intensities and four vibration patterns, and runs for an impressive three hours on a single charge. The Magic Wand can be used to produce pleasurable sensations for just about anyone, and the intensity of its vibrations is virtually unmatched. Brontë is a UX/UI designer and marketer based in Los Angeles, CA. She's been creating and promoting content for over 6 years, covering a range of topics in the payment processing industry.

This category falls right behind lingerie with 37 percent, and in front of essentials, such as lubricants and condoms, taking up 10 percent. Niche-oriented products are gaining in popularity and are carving out a place of their own. Along with them, products made especially for non-cisgender and non-binary individuals are becoming more common. A growing acceptance of gender and lifestyle differences in everyday life has allowed this advancement in the bedroom as well. Looking at statistics per state in the U.S., Vermont comes in first place with the number of bedroom items per person being purchased online. Interestingly enough, the type of items purchased greatly range according to location as well.

While double-ended dildos are typically U- or I-shaped, strapless strap-ons are L-shaped. Usually 12 to 24 inches long, some look like two dildos fused together (like the Lovehoney Ice Gem) and others are U-shaped (like the Ruse double dildo). There’s also a variety of textured details you might experiment with once you’ve confirmed that you enjoy dildo play or penetration. She adds that a standard dildo can be used by hand or worn in a harness to stimulate these spots. Crops tend to deliver a more piercing/stinging sensation, whereas paddles are often referred to as "thuddy." Floggers can be either, depending on the shape and brand.

Enter the item you're planning to pack, such as "g spot vibrator," and you'll quickly be able to see if it's permitted and any restrictions that might apply. Right out of its packaging, it may look small— but this stretchy little ball can be pulled over your entire erect penis like a condom. The lining of the stroker features well-spaced bumps and ridges that provide a solid sensation all over your shaft while you masturbate. "One of the most important things to look for when buying a sex toys toy is its material," says Lehmiller.