Think of it like this: if you make the best lemonade ever, but you don't tell anyone, nobody will buy it! You need to let people know how awesome your lemonade is. That's what coca cola marketing strategy
does, but on a much bigger scale.

Here are some of their secrets:

• Being Everywhere:
  • You see Coca-Cola everywhere – in stores, restaurants, and even in movies!
  • They want to make sure you can always find a Coke when you're thirsty.
• Making it Special:
  • Coca-Cola has that classic logo and bottle shape that everyone recognizes.
     
  • They also make special bottles with names on them, so you feel like it's just for you!
• Showing Happy People:
  • Have you noticed how Coca-Cola ads always show people having fun?
  • They want you to think that drinking Coke will make you happy too!
• Working with Others:
  • Coca-Cola sponsors big events like the Olympics and the World Cup. ¹  
    1. Sports Entertainment - The Coca-Cola Company

     
  • When you see your favorite athletes drinking Coke, you might want to drink it too!

These are just a few of the ways Coca-Cola gets us to love their drinks. They're always coming up with new ideas to keep things interesting.

If you're curious to learn more about how Coca-Cola became such a giant, there's a really cool place to look. Want to know more about how they make those awesome commercials or how they get their drinks everywhere? You can find all the details in this article about Coca-Cola's marketing mix on Sprintzeal's blog. It's like a behind-the-scenes look at how they do it!