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Even the "solo" shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.

We recommend water-based lube because it is safe to use with all types of toys. Generally you don’t need to disinfect toys that only one person uses or that stay covered with condoms. Some nonporous, nonmotorized toys can go into the dishwasher without soap for steam sanitizing.

Your partner may also be able to access an audio interface with each mobile app that allows them to take physical control of your toy while also projecting audio into your partner's space, and vice versa. These capabilities are becoming more commonplace for highly developed sex toys designed for couples living apart. Whether you’re in the mood for internal penetration or external stimulation, this waterproof multitasking toy can do both. It has a vibrating horse dildo at one end and a rose at the other that simulates tongue-licking. What’s more, it’s totally customizable with nine different settings for vibrating and licking.

Nonporous and less prone to discoloration, the Rechargeable model’s silicone head eliminates any previous concerns about phthalates, a plasticizer in the Original version’s vinyl head. Virtually all of our testers reported that the Magic Wand was the only toy in our test group that could consistently bring them to an intense climax quickly, intuitively, effectively, and predictably. In an essay published in the book Mothers Who Think, sex expert Susie Bright calls the Magic Wand a "miracle" because its power enables many users to have an orgasm within 60 seconds. Multiple academic research studies have found that prescribing the Magic Wand is one of the most effective therapies for women who struggle with chronic anorgasmia, or the inability to reach orgasm. The flexible pointed tip of this teardrop-shaped vibrator offers intense pinpoint stimulation, while the loop handle makes it easier than most to hold. Sync products for remote partner play, as well as for solo experiences.

Plus, the brand uses only recyclable cardboard materials in its packaging. We rounded up the 15 best sex shop toys to suit any preference and budget. Referral advertising is more organic in that it relies on a customer’s outstanding experience prompting them to rave to family and friends. However, there are ways businesses can push customers to refer their social circle to your sex toy business. One such means is to reward customers with discounts or merchandise for each referral.