Summary:

• The global barley market size reached USD 23.3 Billion in 2023.
• The market is expected to reach USD 31.8 Billion by 2032, exhibiting a growth rate (CAGR) of 3.49% during 2024-2032.
• Europe leads the market, accounting for the largest barley market share.
• Covered accounts for the majority of the market share in the type segment as it helps in storage and transportation.
• Malt grade holds the largest share in the barley industry, due to the growth of craft brewing and distilleries.
• Supermarkets and hypermarkets remain a dominant distribution channel segment in the market, as these retail outlets offer high foot traffic, promotional activities, and competitive pricing.
• Food and beverages represent the leading industry vertical segment, owing to the increasing demand for health-conscious food products.
• The growing product demand in the food and beverage (FB) sector is a primary driver of the barley market.
• The increasing product demand in the animal feed sector is reshaping the barley market.

Industry Trends and Drivers:

• Rising Demand for Barley as a Food and Beverage Ingredient:

The increasing utilization of barley in the food and beverage (FB) sector is one of the major drivers boosting the market growth. Moreover, the rising popularity of barley due to its health benefits, including being a good source of fiber, vitamins, and minerals, is enhancing the market growth. Besides this, its high fiber content, particularly beta-glucan, has been linked to lowering cholesterol levels, stabilizing blood sugar, and improving gut health, making it an attractive ingredient in the production of cereals, bread, and other functional foods. Moreover, the growing utilization of barley as a key ingredient in the production of alcoholic beverages, particularly beer and whiskey, are acting as growth-inducing factors.

• Increasing Product Utilization in Animal Feed:

The widespread utilization of barley in animal feed is one of the major factors catalyzing the market growth. Moreover, the rising demand for barley as a valuable source of energy, fiber, and protein for cattle, pigs, and poultry feedstock is fostering the market growth. Along with this, the heightened demand for meat and dairy products, leading to the need for efficient and cost-effective feed sources like barley, is creating a positive outlook for the market. Furthermore, the widespread application of barley as a substitute or complement to corn in livestock diets, helping to reduce feed costs while providing balanced nutrition, is fueling the market growth.

• Growing Sustainability and Organic Farming Trends:

The growing emphasis on sustainability and organic farming is positively influencing the market growth. Along with this, the increasing awareness of environmental issues, prompting consumers to adopt more sustainable agricultural practices, which has encouraged farmers to adopt organic and eco-friendly farming methods is boosting the market growth. Furthermore, the rising utilization of barley, as it requires less synthetic fertilizer and pesticide compared to other cereal crops, is anticipated to drive the market growth. In addition to this, the ongoing shift towards regenerative agriculture, which focuses on improving soil health, biodiversity, and carbon sequestration, is enhancing the market growth. Barley plays a significant role in these systems due to its ability to grow in rotations that improve soil quality and reduce erosion.

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Barley Market Report Segmentation:

We explore the factors propelling the barley market growth, including technological advancements, consumer behaviors, and regulatory changes.

Breakup By Type:

• Covered
• Two-Row Barley
• Six-Row Barley
• Hulless

Covered account for the majority of shares due to its higher yield and better adaptability in various climates.

Breakup By Grade:

• Food Grade
• Feed Grade
• Malt Grade

Malt grade dominates the market as it is essential for producing beer, whiskey, and other malt-based beverages.

Breakup By Distribution Channel:

• Supermarkets and Hypermarkets
• Departmental Stores
• Specialty Stores
• Online Stores

Supermarkets and hypermarkets hold the majority of shares as they offer a wide range of barley-based products, making them a convenient and accessible option for consumers.

Breakup By Industry Vertical:

• Food and Beverages
• Pharmaceuticals
• Seed Industry
• Personal Care
• Animal Feed
• Nutraceuticals
• Others

Food and beverages exhibit a clear dominance as this sector utilizes barley in products like beer, whiskey, cereals, and bakery goods.

Breakup By Region:

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others)
• Middle East and Africa ( Turkey, Saudi Arabia, Iran, United Arab Emirates, Others)

Europe holds the leading position owing to a large market for barley driven by its strong agricultural sector and the thriving brewing and distilling industries.

Top Barley Market Leaders:

The barley market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.

Some of the key players in the market are:

• Briess Malt Ingredients Co.
• Cargill Incorporated
• Crisp Malting Group
• EverGrain LLC (Anheuser-Busch InBev)
• Grain Millers Inc.
• GrainCorp Limited
• IREKS GmbH
• Malt Products Corporation
• Malteurop Groupe S.A. (VIVESCIA)
• Maltexco S.A
• Muntons PLC
• The Soufflet Group

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