The global natural food colors market is expected to see significant growth, with a projected value of US$ 3.79 billion by 2032, up from US$ 1.83 billion in 2023. This represents a promising compound annual growth rate (CAGR) of 8.45% from 2024 to 2032.
In today's world, the use of synthetic food colors is on the decline, and there is a growing preference for natural colors sourced from fruits, vegetables, and minerals. These natural colors not only imbue food products with vibrant and appealing hues but also add value to the food and service sector. The visual appearance of food is a significant factor in consumer decision-making, and as people become more health-conscious, there is a clear shift towards natural colors. This trend is driving the increasing popularity of natural food colors, as consumers perceive them to be safer and more visually attractive compared to their synthetic counterparts.
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Growing Factor in the Natural Food Colors Market
Consumer awareness of the aesthetic quality of food: The market for natural food dyes is significantly impacted by factors that enhance the visual appeal and marketability of these products. Consumer awareness of the aesthetic qualities of foods has grown, particularly within the food preparation and processing industry, where natural food colorants play a pivotal role. These colorants are not only sought after for their visual appeal but also their ability to enhance the overall appearance of food and beverages, adding value for consumers.
Meeting Consumer Demands and Preferences: The natural food color market is being driven by an emphasis on meeting consumer demands and preferences. Consumers are increasingly drawn towards natural and clean label products, leading food and beverage companies to seek natural alternatives to synthetic food colors. This shift is primarily due to growing health and wellness concerns and a preference for clean-label foods. As a result, there is a rising demand for natural food colors derived from botanical sources such as turmeric, spirulina, and beetroot. Manufacturers are recognizing the importance of aligning their product offerings with consumer preferences, thus driving the market for natural food colors. Additionally, regulatory scrutiny and consumer awareness regarding the potential health risks associated with synthetic colors are further propelling the natural food color market forward.
Increasing opt for clean label products: The demand for natural food colors is rapidly increasing as consumers are becoming more conscious about the products they consume. They are now opting for clean label products, leading to a preference for natural colors over synthetic additives. Fruits, vegetable extracts, botanicals, and other natural sources are gaining more popularity as they are believed to be safer alternatives to synthetic additives, which have been associated with adverse health effects. Additionally, the growing food and beverage industry, especially in developing countries, is contributing to the rising demand for natural food colors as consumers seek to diversify their food choices. In November 2022, color supplier GNT received FDA approval for the use of spirulina extract as a natural food color, providing food manufacturers with the opportunity to incorporate vibrant blue hues into their products while maintaining clean labels.
Influenced by social media and food photography: The natural food colors market has seen a significant rise due to the growing influence of social media and the surge in food photography. As more people share their culinary creations on platforms like Instagram and Pinterest, there has been a heightened focus on the visual appeal of food. Consumers are increasingly drawn to vibrant, naturally colored foods that are visually appealing and photogenic. This trend has propelled the demand for natural food colors as food manufacturers and home cooks alike seek to replace artificial colorants with natural alternatives. The desire for visually appealing, Instagram-worthy food creations has created a lucrative opportunity for natural food color producers, and this trend is expected to continue driving growth in the market.
Sifting preference to healthy natural food: In recent years, there has been a significant shift in consumer preferences towards healthier, natural food colors. This trend has led to a surge in the natural food colors market, particularly in developing nations, where manufacturers are focusing on incorporating natural ingredients into their products. Factors such as lower costs and the abundance of raw materials have positioned countries in South East Asia, such as India, Indonesia, and Vietnam, as key players in the supply of natural food colors to the food industry. The Indian market, in particular, holds immense potential, further supported by the government's initiatives to promote the use of natural colors in food products. In line with this trend, the Food Safety and Standards Authority of India (FSSAI) has established regulations to encourage the use of natural food colors, motivating manufacturers to prioritize the production of pure and natural colors.
Asia Pacific natural food market
The Asia Pacific region has embraced nature-identical products in the food and beverage industry due to their uniform color, lower cost, and suitability for alcoholic and non-alcoholic beverages. The industry is focused on innovation, and natural food colors are a valuable tool for differentiation. China has implemented a standard requiring colorants in food products to be derived only from natural and edible raw materials, aligning with the increasing demand for clean-label and transparent ingredients. This standard allows food manufacturers to offer products with cleaner labels, meeting consumers' preference for healthier and more trustworthy options.
Global Natural Food Colors Company Analysis
Some leading natural food color companies are Archer Daniels Midland, Symrise AG, Chr. Hansen Holding A/S, McCormick Company, Givaudan, International Flavors Fragrances, Ingredion Inc., BASF SE, and FMC Corporation.
Global Natural Food Colors Company News
GNT introduced Exberry Compound Red in May 2023. When grilled or fried, this novel plant-based natural food concentrate provides red meat substitutes with a brownish appearance. It is a clean-label ingredient made of carrots and vegetable oil.
In January 2023, the European company GNT International B.V.'s EXBERRY brand unveiled a new natural color made from carrots. The product's primary target market is plant-based and meat substitutes that use red. With this launch, the company is now offering more products to its clients.
In November 2022, The U.S. Food and Drug Administration (FDA) granted regulatory approval to GNT International B.V.'s EXBERRY brand. With this approval, it will expand its product line in the natural colors market and use spirulina extract to create blue hues.
In March 2022, Archer-Daniels-Midland Company launched PearlEdge, a new product line offering white shades predominantly made of maize starch. It is marketed primarily for use in food and beverage applications. With this launch, the company's selection of natural food colors and titanium dioxide substitutes has grown even more.
Natural Food Colors Market Report by Ingredient (Beta-carotene, Lycopene, Curcumin, Anthocyanin, Carmine, Copper Chlorophyllin, Paprika, Betanin, Riboflavin, Blue Spirulina, Caramel, Annatto, Others), Application (Bakery Confectionery, Beverages, Dairy Frozen Products, Meat Products, Oils Fats, Fruits Vegetables, Meat Alternatives/ Plant-based Meat, Pet Food), Regions and Company Analysis 2024-2030
Ingredient– Market breakup in 13 viewpoints:
- Beta-carotene
- Lycopene
- Curcumin
- Anthocyanin
- Carmine
- Copper Chlorophyllin
- Paprika
- Betanin
- Riboflavin
- Blue Spirulina
- Caramel
- Annatto
- Others
Application- Market breakup in 8 viewpoints:
- Bakery Confectionery
- Beverages
- Dairy Frozen Products
- Meat Products
- Oils Fats
- Fruits Vegetables
- Meat Alternatives/ Plant-based Meat
- Pet Food
Country – Market breakup of 25 Countries:
- North America
1.1 United States
1.2 Canada
- Europe
2.1 France
2.2 Germany
2.3 Italy
2.4 Spain
2.5 United Kingdom
2.6 Belgium
2.7 Netherland
2.8 Turkey
- Asia Pacific
3.1 China
3.2 Japan
3.3 India
3.4 South Korea
3.5 Thailand
3.6 Malaysia
3.7 Indonesia
3.8 Australia
3.9 New Zealand
- Latin America
4.1 Brazil
4.2 Mexico
4.3 Argentina
- Middle East Africa
5.1 Saudi Arabia
5.2 UAE
5.3 South Africa
All the key players have been covered from 3 Viewpoints:
- Business Overview
- Sales Analysis
