IMARC Group, a leading market research company, has recently released a report titled “Air Freshener Market Report by Product Type (Sprays/Aerosols, Electric Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, and Others), Application (Residential, Corporate, Cars, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies, and Others), and Region 2024-2032”. The study provides a detailed analysis of the industry, including the global air freshener market share, trends, size, and industry growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
The global air freshener market size reached US$ 13.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 17.2 Billion by 2032, exhibiting a growth rate (CAGR) of 3.1% during 2024-2032.
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Global Air Freshener Market:
Air fresheners are consumer products designed to mask or remove unpleasant odors in indoor spaces. They serve the dual purpose of enhancing the ambiance while also contributing to hygiene and comfort. Typically, available in various forms such as sprays, gels, and plug-ins, air fresheners offer versatility to meet individual needs and preferences. Some air fresheners are even formulated with essential oils or to be allergen-free, catering to a wider range of consumers concerned with health and wellness.
Global Air Freshener Market Trends:
The rising awareness about indoor air quality and a desire for a pleasant living environment serve as key factors driving the market growth of air fresheners. In addition to this, advancements in formulation technologies that allow for sustained release of fragrances or integration with smart home systems are propelling the market.
The consumer shift toward products that offer more than just basic functionality, seeking those that contribute to overall well-being, is positively affecting the market. The modern lifestyle, which frequently encompasses spending significant time indoors, whether at home or in the office, further supports the market for air fresheners. Coupled with this, the expanding real estate industry, with its emphasis on modern, luxurious living spaces, also boosts the demand for air fresheners. The rise of e-commerce platforms allows consumers greater convenience in purchasing these products, broadening market reach.
Another factor contributing to market growth is the consumer preference for specialized products that can be customized to individual requirements, for example, allergen-free or pet-safe formulations.
Additional market drivers include an increase in disposable income, a wide range of applications beyond just residential spaces to include commercial and institutional settings, and the emergence of specialty stores and online platforms that focus on home care and hygiene products. These factors collectively contribute to the expanding market for air fresheners globally.
Air Freshener Market Report Segmentation:
By Product Type:
- Sprays/Aerosols
- Electric Air Fresheners
- Gel Air Fresheners
- Candle Air Fresheners
- Others
By Application:
- Residential
- Corporate
- Cars
- Others
By Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Pharmacies
- Others
Regional Insights:
- North America
- Asia-Pacific
- Europe
- Latin America
- Middle East and Africa
Competitive Landscape with Key Players:
The competitive landscape of the air freshener market size has been studied in the report with the detailed profiles of the key players operating in the market.
Some of These Key Players Include:
- California Scents (Energizer Holdings Inc)
- Church Dwight Inc.
- Farcent Enterprise Co. Ltd.
- Godrej Consumer Products Limited (The Godrej Group)
- Henkel AG Co. KGaA
- Kobayashi Pharmaceutical Co. Ltd.
- Newell Brands
- Procter Gamble
- Reckitt Benckiser Group plc.
- C. Johnson Son Inc.
Ask Analyst for Customized Report:
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Key Highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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